NORTH + KIN
Meaningful Connection that is Rooted in Design.
At North & Kin, we create designs that are rooted in purpose and authenticity, capturing the essence of your brand while fostering a genuine connection with your audience. From custom websites to branding and beyond, we make sure every detail speaks to who you are and what you stand for.
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Design That Feels Like a Well-Worn Trail Map
At North & Kin, I work with brands that feel most at home in nature. Those who find their spark in foggy mornings on the trail, campfire chats, field guides, and small-town general stores. I’m inspired by the rugged beauty of New England, the wanders of National Parks, the soul of vintage summer camps aesthetics, and the storytelling found in worn-in textures, faded maps, and hand-lettered signs. I design for businesses that value authenticity, craft, and connection—whether you're guiding wilderness adventures, preserving the land, or creating meaningful goods with your hands. If your brand is rooted in community, purpose, and the outdoors, then we’re probably a perfect match.
The Service Station
Branding is where your story begins. I craft brand identities that are rooted in purpose and nostalgia—logos, color palettes, typography, and messaging that feel like they belong in your favorite field guide. My branding process is about capturing the soul of your business and translating it into visuals that connect deeply with your audience.
BRANDING
Your website should feel like a home base for your brand—clear, easy to navigate, and full of personality. I design clean, user-friendly websites that work just as beautifully as they look. Built for Showit, Squarespace, Wix, and Shopify, each site is designed with drag-and-drop simplicity so you can maintain and update it with confidence.
WEB DESIGN
From apparel and merch to social media graphics, signage, stickers, and packaging. Graphic design is how your brand shows up in the wild and yours should stand out. I create cohesive, intentional visuals that extend your brand into every corner of your business. Every piece is designed to feel custom, meaningful, and true to your roots.
GRAPHIC DESIGN
Hi, I’m Lisa, the creator behind North & Kin. Just like the great outdoors, I believe that every brand has its own unique path to follow. Whether you’re starting from scratch or looking to refresh your presence, I’m here to help you carve out a brand and website that truly reflects who you are.
With a deep love for nature and the way it shapes everything around us, I bring a fresh, earthy approach to branding and web design. I don’t follow the crowd or stick to the usual formula. Instead, I craft designs that feel as authentic and memorable as the sights and sounds of your favorite forest trail.
I’m passionate about working closely with you to understand your story and your goals, so I can create something that feels natural, timeless, and built to last—just like the wilderness we both love.
Let’s work together to create a brand and website that stands strong, just like the trees, and leaves a lasting impact on your audience.
Welcome To My Neck of the Woods
Built for the Journey
Your brand isn’t one-size-fits-all. Like a well-worn trail map, your website should lead your audience exactly where they need to go. With intention, strategy, and creativity, we’ll build the brand you’ve always dreamed of.
Rooted in Storytelling
Great design should feel like home. Familiar, comforting, and filled with meaning. I craft websites with warmth, depth, and character—blending textures, typography, and storytelling elements that make your brand unforgettable.
Unmatched Creativity
There is no cookie-cutter templates here. Every project is a chance to create something unique, bold, and true to you. Your brand is one of a kin & your website should be too.
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Who I Design For
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Outdoor Adventure & Recreation Companies
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Environmental & Conservation Organizations
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Hunting, Fishing & Forestry Industry
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Outdoor & Eco-Tourism
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Natured-Focused media & content creators
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Local businesses, artist & vendors
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Wedding & elopement photographers
Coming Soon!
Portfolio
General Store
Coming Soon!
Let's Connect!
Think of this as your ranger station—whether you're kicking off a full rebrand, looking for a trail guide (that’s me!) through the world of web design, or just want to ask a few questions around the campfire, I’d love to connect.
The Field Guide
